AI Education

AI-Search: Search Optimization
in AI-Powered Search

Learn how LLM search systems work and how to optimize your content for ChatGPT, Perplexity and Gemini.

Online Masterclass · 3 Hours

About the masterclass

The new generation of AI search optimization

This masterclass delivers applicable know-how on AI-powered search with a focus on Large Language Model systems such as ChatGPT, Perplexity, Gemini and You.com. You will learn how the logic of modern AI search differs from traditional SEO and how to prepare content so that language models recognize, reference and use it as reliable answers. The foundation is the ECODYNAMICS study 2024 and the ERGO Group study 2025, with more than 33,000 analyzed search results across twelve industries.

Course content

What you will learn

Overview of LLM architecture and functionality. Hallucinations and limitations. Market overview: ChatGPT, Perplexity, Gemini, SearchGPT. Zero-click journeys and agentic workflows.

Relevance of traditional SEO tasks in the context of AI search. Search and browsing models in AI systems. Architecture and functionality of AI search engines.

Retrieval + Generation: the two core layers of LLM search systems. The 5-phase model (from intention recognition to answer generation). Fact filters, source verification and hallucination control.

Results from our studies: 20 criteria with 5 sub-criteria and 4 main hypotheses. Practical insights: SearchGPT, Gemini, Copilot, Mistral, Perplexity and You.com. Requirements, best-practice examples and quick wins.

Overview of all 20 individual criteria. Quick wins vs. structural projects (editorial, CMS, IT). Content prioritization for optimization.

Analysis of participant URLs using the checklist. Prompt-based visibility tests in ChatGPT and Perplexity. Action plan: forensic analysis, website checks and playbooks.

Preparing for agentic user journeys and zero-click scenarios. New KPIs: Visibility Share, Snippet Coverage, Answer Attribution. Risks and compliance: hallucinations, EU AI Act, brand protection. EU AI Act essentials in a practical context. Data protection, labeling requirements and internal responsibility.

Your value

What you will take away

How AI Search Works

Clarity on how modern AI search systems work and how they differ from traditional SEO.

Content and Structure

Understanding the changed requirements for content and structure for LLM visibility.

20-Criteria Checklist

Knowledge of the 20 criteria and an immediately applicable checklist for AI search optimization.

Concrete Actions

Concrete approaches to optimizing visibility in LLM systems.

Strategic Outlook

Strategic outlook on agentic user journeys, zero-click scenarios and new KPIs.

Compliance and EU AI Act

Practical understanding of the EU AI Act, labeling requirements and data protection standards for AI deployment.

Target audience

Who is this masterclass for?

CMOs, marketing, SEO, content and digital leaders, editorial teams, product owners, communications professionals and IT experts.

Format & Details

At a glance

Format

Live online masterclass, on-site available on request

Duration

3 hours, full-day masterclass available on request

Exercises

Interactive exercises and live audit included

Follow-up

Follow-up session for individual feedback included

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AI-Search: Search Optimizationin AI-Powered Search