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AI MASTERCLASS

C-Level & Executives
Masterclass

Leverage AI strategically, understand business impact.

For C-Level, board members and managing directors
Your challenges

Without AI competence,
decision-makers fall behind

01

AI decisions without foundations

Decision-makers make AI-relevant decisions without a solid understanding of the technology and its implications for the business model.

02

Investment risks

Misallocation of budgets to AI projects without clear ROI assessment and strategic prioritization leads to significant losses.

03

Lack of strategic AI competence

The leadership level cannot evaluate, prioritize or effectively steer AI initiatives, losing strategic agility and the ability to drive transformation.

04

No overview of the AI landscape

The rapid development of AI technologies and providers makes it nearly impossible to navigate the market without expert knowledge.

Masterclass Content

What you will learn

Modul 1 AI Fundamentals and Market Overview
+
Introduction to modern AI systems and generative AI. Technological principles, terminology and applications. Capabilities and limitations of AI systems, common misconceptions. Data protection, data security and confidentiality. Overview of current AI models and market developments. Impact of AI on industries, labor markets and digital visibility.
Modul 2 Prompt Engineering: Methods and Practice
+
Core methods for steering generative AI through structured prompts. Text generation, audience adaptation, structured templates and variables. Simple data analyses with AI: trends, sentiments, hypotheses. Handling hallucinations and avoidance methods. Creating extensive content, organizational handbooks, process models, document analyses. AI for strategy development and decision support. Practical exercises from daily work with presentation and discussion.
Modul 3 Automation and AI Agents
+
Fundamentals of AI automation and the design and function of AI agents. Typical scenarios for automated AI processes. Differences between classical AI usage and autonomous agent systems. Step-by-step conception and creation of AI agents: instruction formulation and structuring complex tasks. Opportunities and risks.
Modul 4 Introducing Generative AI in the Enterprise
+
Prerequisites for successful AI adoption in organizations. Impact on business models, processes, competencies and organizational structures. Development and prioritization of an enterprise-wide AI strategy. Implementation plans and critical success factors.
Modul 5 AI Strategy and Transformation
+
Analysis of concrete use cases considering data protection and organizational frameworks. Impact on business models, portfolios, processes, capacities and competencies. Development of an enterprise-wide AI strategy. Evaluation and prioritization of relevant applications.
Modul 6 Planning, Vision and Roadmap
+
Methods for planning and implementing AI projects: resource planning, strategic goal setting, implementation plans. Critical success factors for AI transformation. Strategic development of a long-term AI vision and mission using Harvard Backtracking. Definition of implementation steps.
Modul 7 Prioritization of Strategic AI Topics
+
Identification and prioritization of the most important AI topics for the organization. Team-based development, presentation and discussion. Derivation of concrete strategic initiatives for the organization.
Your value

What you take away

01

AI Competence for Decision-Makers

Understand the current capabilities and limitations of AI technologies. Build a solid decision-making foundation for your strategic direction and transformation.

02

Business Impact and AI Potential

Identify concrete AI potentials for your organization. From targeted process optimization to entirely new AI-driven business models and innovative revenue streams.

03

Market Positioning and Competition

Leverage AI as a strategic lever for your market positioning. Secure decisive competitive advantages through early adoption and future-proof your organization.

Format & Details

At a glance

Duration
1-2 days
Participants
Max. 30
Location
On-site / Online
Certificate
Yes

Ready for the next step?

Secure your spot in our next C-Level Masterclass.

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